Brexit looms ahead. Trump becomes Time magazine’s ‘Person Of The Year’. The diminishing shape and size of Toblerone will haunt us forever. Yet Roof ‘n’ Roots retains the same generous dimensions. I produced the winter edition of the newsletter for the Methodist Ministers’ Housing Society in time for Christmas 2016, so residents and their families […]
It was a straightforward PR push. But it had a nice spin-off. I was spearheading a campaign to promote an unusual online Advent calendar for the environment charity A Rocha UK.
I issued a press release and photograph of Dr Ruth Valerio, who had created the podcast-driven calendar. I included the usual national media contacts. But I also sent the story to Dr Valerio’s home territory of Sussex.
There was an instant flurry of interest. Suddenly, my press release was making the headlines across this most delightful part of southern England, where I had spent my formative years as a trainee journalist. The story appeared in my old newspaper ‘Littlehampton Gazette’. They even gave me a credit for the photo!
For a few years I served as Media Consultant for one of the biggest men’s conferences in Europe. ‘The Mandate’ was held at Belfast’s Waterfront and Odyssey venues. It was such an inspiring experience to hear thousands of blokes singing traditional hymns from the history and heritage of the Celtic lands – like ‘Be Thou My Vision’. I thoroughly enjoyed my time with ‘The Mandate’ and helped their team to create some professional PR and marketing products.
My good friends and colleagues Mark and Mary Fleeson commissioned me to write some of the copy for their publication ‘The Holy Island Of Lindisfarne Pilgrim Guide’. I also did the PR for it. We launched the guide at the Christian Resources Exhibition, took some photos, and then I sent out press releases across the religious and trade press.
Mission Aviation Fellowship run a fleet of planes to take doctors and relief workers to remote regions so they can get to the people who need them most. I was asked to come up with a theme for a fund-raising campaign and write the literature. I imagined a quick guide showing supporters what the cost of normal luxury goods in the West could actually buy in the Rukwa Valley, Tanzania. They went for it!
World Vision called me. Could I edit a manual for them? Yes, of course. It was about including disability in development. Quite a specialist subject. How do you include the poorest of the poor in your work as a relief and development charity? We pressed on and produced a very commercial, professional product – both print and electronic – designed to be given away to teams across the globe as they sought to include people with disabilities in their work. Alongside a programme of associated workshops, ‘Travelling Together’ continues to change many lives.
As Editor of ‘Parentwise’ Magazine, my team and I came up with the idea of a nationwide initiative to celebrate family life. ‘A Day For The Family’ was a simple concept – to give churches and community groups a ready-to-use resource to help them stage their own local celebration. We produced a special pack and the idea spread to various places.
Sussex-based Manhattan Furniture were my first major PR client. I helped set up some branded literature for them – including their ‘history of a company’. I also had the idea for a PR/marketing exercise called the ‘200-meal service’, which actually enhanced the product’s appeal. Sixty days after installation, an engineer would call to make any tweaks or adjustments and carry out minor repair work. In addition, I wrote press releases and assisted with the setting up of trade displays.
Adrian Plass is a popular writer and speaker who lampoons religion in an affectionate way. After all, he’s a believer himself. But he spots all the funny ways of the faithful and helps them to laugh at themselves. I’ve interviewed Adrian a number of times, and this article highlighted his appearance at a conference called ‘The Mandate’. I had asked Adrian on board as a speaker for the event. As Media Consultant to The Mandate, I distributed various articles about Adrian to publicise his contribution to the conference.